About Us

Introduction to AX Film

 

AX Film represents the“Aspire for Xcellence”. Dedicated to creating a better and more sustainable driving experience, AX Film revolutionizes the concept and application of automotive film, breaking through the limitations of the current market. We believe that automotive film will exceed expectations and attract more users to embrace the idea of having their vehicles wrapped.

 

AX Film is a comprehensive brand in the automotive film industry, offering a complete range of products including automotive color change film, paint protection film, and safety heat insulation film. With integrated research, production, operation, and packaging, AX Film provides superior automotive film products and services tailored to the diverse needs of car owners, aiming to enhance their driving experience.

 

Currently, AX Film boasts over 10,000 authorized stores worldwide, with the trust of over 500,000 users.AX Film's authorized stores established in over 30 countries and regions including the United States, Canada, the United Kingdom, Australia, Japan, Thailand, South Korea, Saudi Arabia, Italy, and Malaysia...

 

In 2017, AX Film officially entered the automotive film industry market.

That same year: AX Film launched several industry-leading products such as the Coral Series, Ceramic Series, and Sparkle Series.

In 2018, AX Film underwent a brand strategic upgrade, introducing a new brand philosophy of "beauty" and "protection."

That year: AX Film introduced the Original Series, Custom Series, and Ultra Series, creating best-selling products like Nardo Gray in the industry.

In 2019, AX Film continued to release numerous industry-leading products such as Mamba Green, Granny Smith Green, AMG Mountain Grey, Miami Blue, Lava Orange, Crimson Red, and Mystic Green.

That same year: AX Film debuted the PET backing paper color-changing film, which sparked a trend in PET color-changing films.

In 2020, AX Film once again underwent a brand strategic upgrade, introducing its brand core positioning of "persistent innovation" and "dedicated to original factory colors."

That year, AX Film launched AX PPFilm automotive paint protection film, officially heralding the call of "dual film integration, dual film-driven."

In 2021, AX Film's nationwide authorized stores surpassed 3000.

In 2022, AX Film released the industry's first all-performance color-changing protective film—AX TPU Color-Changing Film, introduced AX Window Film automotive safety heat insulation film, and officially became a "full film category" brand in the automotive film industry, realizing its core strategy of "three films in one."

That same year: AX Film's nationwide authorized stores surpassed 4000, and its global authorized stores exceeded 10,000.

In 2023, AX Film launched AX CAST Double-Layer Cast Grade Technology Color-Changing Film, ushering in a new brand upgrade experience.